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What are you looking at? – An eye tracking experiment in Spinderikvarteret

2021. Bachelor project from the Humanistic Technological Bachelor, RUC.

Can eye tracking data provide information on how citizens and common visitors see the neighborhood Spinderikvarteret in Vejle, and how do municipal planners’ perceive it as a tool in the context of citizen involvement?

The project is structured through participatory action research and experimental studies in collaboration with two architects from Vejle Municipality. The empirical research was conducted on 14 participants, who were sent on a small walk through the neighborhood whilst wearing the eyetracking glasses, after which they participated in an interview about both the walk and their experiences with citizen involvement.

The video material and the interviews were then analyzed both in a qualitative and a quantitative manner, in order to present two different types of results. The analyses were complemented by, amongst other things, theory on sensory urbanism, sensory ethnography, experimental and inclusive citizen participation, and theory on the visual sense, looking and seeing.

By Andreas Rune Mortensen, Helene Skov Breum and Sarah Nartey